Branding

What's your brand?

Or do you even have a brand? You may think so, but it's not just your logo.

Your brand embodies your purpose, values, mission, vision and positions you for success. At least it should.

It is the sum of all perceptions about your business. 

What do you think of when you see the Nike swoosh? Performance. 

How about Volvo? Safety. Or Red Cross? Saving Lives. 

Or Disney? Magical Entertainment.

So what do people think of your business?

We should find out.

(Re)Branding - How We Do It

We have to know what your current brand perceptions are before we can fix, enhance or leave them alone. That's why we start with some research and analysis. You might find out that your brand is perfectly communicating the core essence of your business. Great, you're done.

Most businesses will want to go on to the strategy session phase where we boil down the results and start identifying your business's real purpose and value. Self-awareness, of sorts, is both difficult and rewarding. 

Bet you'd enjoy it.

Together, we'll establish your brand identity, with all the meaningful bits and pieces, and ultimately help you communicate it effectively.

You'll even get a groovy Brand Book to keep your messaging consistent.

Piece of cake.

What's an EVP?

If you have to ask, you don't have one.


An Employer Value Proposition is a brand marketing tool for businesses which embodies the characteristics and appeal of working for an organization. A strong EVP gives current and future employees a reason to work for an employer and reflects the company's competitive advantage. It is a unique set of offerings, associations and values to positively influence target candidates and employees. Basically, it's all the reasons why it's great to work for you. Nicely packaged in its own brand with internal and external messaging.

We make it easier than that sounds.