Retention & Acquisition Marketing Strategies
And not very well. The target will soon wriggle out of it and run for the hills. Or to your competitors. Or to the police.
This would be a good time to recall the old adage, "If you love something, set it free. If it comes back, it's yours. If not, you're out of luck."
Ok, so that was paraphrased, but you get the idea.
Customers need TLC, not captivity: a thank you, a satisfaction call, a custom message, a special offer, even a gift. Something. Anything.
But no one has time, so it doesn't get done. Here comes the lasso again. Vicious cycle.
Please, put down the rope.
Let MyClient do all the work and watch those happy customers increase their purchase frequency, return purchase rate and overall lifetime value.
... to close business with an existing customer than you are with a new prospect."
- Customer Winback
... revenue will come from just 20% of your existing customers." - Gartner Group
... 33 percent more compared to new customers." – Laura Lake
... are worth up to 10 times as much as their
-White House Office of Consumer Affairs
... of their existing customers, they would double their revenue." - Adobe
... to acquire a new customer than it does to keep an existing one." - Beyond Customer Service