got customers?

Retention & Acquisition Marketing Strategies

lassoing is a short term solution

It only works once.

And not very well. The target will soon wriggle out of it and run for the hills. Or to your competitors. Or to the police.

Retain your customers, without restraint.

This would be a good time to recall the old adage, "If you love something, set it free. If it comes back, it's yours. If not, you're out of luck." 

Ok, so that was paraphrased, but you get the idea.

Customers need TLC, not captivity: a thank you, a satisfaction call, a custom message, a special offer, even a gift. Something. Anything.

But no one has time, so it doesn't get done. Here comes the lasso again. Vicious cycle.

Please, put down the rope.

Let MyClient do all the work and watch those happy customers increase their purchase frequency, return purchase rate and overall lifetime value.

Capture new customers. Just not literally.

We can help you acquire new customers too. 

We prefer e-mail marketing to roping. And branding to, well, branding.

Enough with the cowboy references?

yes, enough.

*Fun Facts

"You are 4 times more likely...

... to close business with an existing customer than you are with a new prospect." 

- Customer Winback

"80% of your company's future...

... revenue will come from just 20% of your existing customers." - Gartner Group   

"Repeat customers spend...

... 33 percent more compared to new customers." – Laura Lake

"On average, loyal customers...

... are worth up to 10 times as much as their 

first purchase."  

-White House Office of Consumer Affairs  

"If online retailers retained 10%...

... of their existing customers, they would double their revenue." - Adobe  

"It costs 6-7 times more...

... to acquire a new customer than it does to keep an existing one."  - Beyond Customer Service